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Song of America
Birdseed Company Gets a Much Needed Refresh
Project Overview
Song of America Birdseed, a premium birdseed provider serving distributors nationwide, sought a complete website overhaul. They had recently redesigned their product packaging and needed a website that would align with their new brand image while providing a better user experience for their customers.
Key Requirements:
- Redesign the website to match the new product line and packaging design.
- Develop an interactive tool to help customers identify the appropriate birdseed based on bird species in their area.
WHAT WE DID
UI/UX, Website Design
GOALS
Redesign website to match new product line, Create a bird-match tool to help customers find the right birdseed
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Challenges
The previous website was outdated, both in terms of design and functionality, and no longer reflected the brand’s high-quality product line. The navigation was cluttered, making it difficult for customers to find the information they needed. Additionally, Song of America Birdseed wanted to offer a more personalized experience for customers by providing tailored birdseed recommendations—a feature that didn't exist on their previous site.
Solutions provided
- Website Redesign:
We translated the vibrant colors and fresh graphics from their new product packaging into a bold, visually appealing website design. This not only modernized the look and feel but also created a cohesive brand experience across digital and physical platforms. The site was designed with distributors and wholesalers in mind, offering streamlined navigation and a professional, engaging interface. - Improved UX and Information Architecture:
The website’s layout was restructured to make it easier for customers to navigate and locate product information quickly. Clear categories and product pages were implemented, vastly improving the overall user experience and making it simpler for visitors to find the specific seed varieties they were interested in. - Custom Bird Match Tool:
We developed a "Bird Match Search" feature that allows customers to enter details about the birds in their yard and receive personalized seed recommendations. This tool enhanced the website’s utility and interactivity, offering a unique value-add that aligned with Song of America’s goal of providing excellent customer support and personalized experiences.
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Results
The revamped website resulted in a much-needed refresh for Song of America Birdseed. The redesign brought the company’s digital presence in line with their premium product packaging, which was crucial for maintaining brand consistency. Customers and distributors now benefit from a more intuitive navigation structure, allowing them to find relevant product information quickly and efficiently. Additionally, the Bird Match Tool provided a new layer of engagement, empowering customers to make more informed decisions based on the birds they want to feed.
- Key outcomes:
- A modern, visually appealing website that aligns with the new product line.
- Improved user experience and easier access to product information.
- Successful launch of the Bird Match Tool, offering personalized recommendations to customers.
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