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Sartini Dentistry
Rebranding Sartini Dentistry for a Team-Centered Future
Project Overview
Sartini Dentistry in Palmyra, Indiana, aimed to transition from a single-doctor practice under Dr. Sartini to a broader team-focused brand as Dr. Sartini gradually reduced her daily involvement. By increasing new patient numbers for Dr. Schilling and building trust across the entire team, we helped establish a stronger brand identity for the practice.
WHAT WE DID
Website Development, UI/UX, Paid Ads, Copywriting
GOALS
Increase New Patient Numbers, Improve Brand Awareness, Phase out Primary Dentist
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Challenges
- Dr. Sartini needed to phase out of her active role while ensuring patients felt the same level of trust and comfort with Dr. Schilling.
- The existing brand identity was closely tied to Dr. Sartini, and the practice needed to shift its focus to include the entire team.
- New patient growth was required to fill Dr. Schilling's schedule and maintain practice profitability.
Solutions provided
- Brand Identity Update: We redesigned the logo to modernize the brand and reflect the new direction of the practice. The updated design helped reinforce the practice’s commitment to growth and quality care.
- Website Redesign: The new website emphasized the full team and showcased Dr. Schilling alongside Dr. Sartini. Content was crafted to build trust in Dr. Schilling’s expertise, with sections dedicated to introducing the entire staff and their qualifications.
- Paid Advertising Campaign: We launched a Facebook advertising campaign aimed at introducing Dr. Schilling and promoting the team-based approach to care. Ads focused on building the Sartini Dentistry brand while highlighting Dr. Schilling’s availability and services.
- Strategic Content Creation: The new website and ads featured content that celebrated the practice’s excellence and team approach, reinforcing trust and reliability beyond just Dr. Sartini.
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Results
- Increased New Patient Numbers: Monthly new patient numbers grew from 14 to 21, filling Dr. Schilling's schedule and allowing for a steady patient flow.
- Website Traffic Growth: Over the past year, website traffic increased by 43%, driving more potential patients to learn about the practice.
- Successful Transition: Dr. Schilling is now fully booked, and Dr. Sartini was able to step back from day-to-day operations while maintaining patient trust in the practice’s quality of care.
- Strengthened Brand Identity: The updated logo and website established Sartini Dentistry as a practice centered around a skilled team, not just one doctor, setting the stage for continued growth and patient retention.
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Client Testimonials
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