Roy Anderson Lumber

Global Sustainable Lumber Company Gets Major Brand Refresh

Project Overview

The Roy Anderson Lumber Company has been producing some of the finest hardwood lumber globally for over 70 years, sourcing sustainable timber from America’s Central hardwood forests. Despite their long-standing history and high-quality products, their brand was severely outdated and in need of a comprehensive refresh. Our goal was to increase site traffic, drive global sales, and raise brand awareness by modernizing their digital presence and marketing materials while staying true to their heritage.

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WHAT WE DID

Website Design, UI/UX, Content Marketing, Graphic Design

GOALS

Increase Site Traffic, Drive Global Sales, Increase Brand Awareness

Challenges

Outdated Brand Identity: Roy Anderson Lumber’s brand did not reflect the advanced technology and cutting-edge techniques they utilize in their production processes.
Global Sales Growth: The company wanted to increase its sales reach on a global scale but needed a digital presence that could effectively appeal to international markets.
Credibility and Awareness: As a generational business, they needed to enhance their brand awareness while preserving their rich history and credibility in the lumber industry.

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Solutions provided

Content Marketing: We began the brand refresh by conducting high-quality photography shoots to capture the beauty and craftsmanship of their lumber products. These images were used across social media, the website, and various advertising campaigns, bringing consistency and professionalism to their visual identity.
Website Design & Copywriting: We designed a sleek, modern website that paid homage to Roy Anderson’s strong heritage while showcasing their technological advancements. The new website featured carefully crafted copy that spoke directly to their target audience—woodworkers, builders, and global buyers—enhancing their credibility and modernizing their overall image without straying from their brand roots.
Graphic Design for Global Ads: Extending the new branding, we translated the website design into digital and print advertising formats. These ads were strategically placed in global markets to drive lumber sales and generate valuable customer leads, all while maintaining a cohesive and elevated visual identity.

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Results

Our brand refresh delivered powerful results for Roy Anderson Lumber Company:

Increased Site Traffic: The redesigned website, with its modern look and improved user experience, led to a substantial increase in global site traffic.
Boost in Global Sales: The new branding, combined with targeted global ads, expanded the company’s reach into international markets, resulting in higher sales and new customer connections.
Enhanced Brand Awareness: With updated content and visuals, Roy Anderson Lumber increased its visibility in the marketplace, better positioning itself as a leader in sustainable, high-quality hardwood production.
Modernized Brand Identity: The brand refresh maintained the company’s connection to its heritage while bringing it into the modern age, aligning their visual identity with the cutting-edge technology they use in their production processes.

This project allowed Roy Anderson Lumber Company to solidify its global presence, ensuring that their brand now matches the high standard of their products and the innovative techniques they’ve honed for decades.

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