PBK Bank

100 Year Old Bank Revamps Online Presence

Project Overview

PBK Bank, a long-standing institution that has served the Central Kentucky region for over 100 years, sought to modernize its online presence. While the bank has a rich history of commitment to the community and innovative technology adoption, its website and digital assets were not reflective of this forward-thinking approach. The project’s goals were to increase site traffic, attract new commercial banking clients, and drive more online banking app downloads. Our team collaborated closely with PBK Bank's board and executive leadership to develop a website that highlighted their commitment to the future and showcased the wide range of resources they offer.

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WHAT WE DID

Graphic Design, UI/UX, Website Development, Copywriting

GOALS

Increase Site Traffic, Attract New Commercial Banking Clients, Drive More Online Banking Downloads

Challenges

Outdated Online Presence: Despite their innovative approach to banking, PBK Bank’s digital presence didn’t reflect their stature as a modern, industry-leading institution.
Organizing Complex Information: The bank offers a variety of services, programs, and resources that needed to be organized in a user-friendly and visually appealing way.
Expansion Goals: PBK Bank was preparing to expand beyond Central Kentucky and wanted their online presence to help them be taken seriously as a national player.
Attracting High-Value Clients: To grow their commercial banking division and expand their digital services, the bank needed to appeal to a broader audience through a fresh and compelling digital experience.

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Solutions provided

Website Redesign: We developed a modern, user-friendly website that clearly organized the bank's wide range of services while maintaining a clean, professional design. The site effectively balanced their regional heritage with their ambitions to expand on a national scale.
UI/UX Enhancements: We implemented intuitive navigation and enhanced the overall user experience to make the site more accessible, driving traffic and making it easier for customers to find and utilize the bank’s services.
Copywriting & Graphic Design: Our team produced high-quality copy and graphic design that reflected PBK Bank’s values and modernized their messaging. We worked closely with leadership to ensure that the content spoke directly to both local customers and prospective commercial clients.
Mobile Banking Focus: A major aspect of the redesign was driving online banking app downloads. We integrated calls-to-action and strategically placed download prompts to make the online banking experience seamless and appealing.

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Results

The newly designed online presence significantly improved PBK Bank’s ability to compete in the modern banking industry:

Increased Site Traffic: The redesigned website saw a substantial boost in traffic, helping the bank reach a broader audience and generate interest in their services.
Attraction of New Commercial Clients: The updated digital platform positioned PBK Bank as a serious contender for high-value commercial banking clients beyond their local region.
More Online Banking Downloads: The streamlined user experience and focused promotion of their online banking services led to an increase in app downloads, making banking more convenient for customers.
National Expansion Readiness: With a modern website that reflected their innovative spirit, PBK Bank is now well-positioned to expand beyond Central Kentucky and meet their future growth goals.

By revamping their online presence, PBK Bank now has the digital tools to successfully take on the next 100 years as a leader in the banking industry.

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