Norton Center for the Arts

World Renowned Performing Arts Transforms into an Unforgettable Brand

Project Overview

For over 50 years, Centre College’s Norton Center for the Arts has been Central Kentucky’s premier hub for the performing arts. However, the branding and digital presence of the Norton Center were outdated and no longer reflected its status as a cutting-edge performance venue. The goal of this project was to refresh the brand, increase site traffic, drive season subscriptions, and modernize its digital assets. We collaborated closely with the Norton Center team and Centre College to create a refreshed brand that seamlessly translated across various media, while still honoring the center’s strong heritage.

WHAT WE DID

Website Development, UI/UX, Content Marketing, Graphic Design

GOALS

Increase Site Traffic, Drive Season Subscriptions, Refresh outdated brand assets

Challenges

Outdated Branding & Digital Presence: The Norton Center’s branding and website had not been updated in over a decade, failing to showcase the innovation and prestige of the venue.
Season Guide Overhaul: The Norton Center team wanted a more sustainable, evergreen design for their season guides that could be easily updated year after year instead of needing a complete redesign.
Comprehensive Digital Footprint: The new website needed to cohesively integrate visual elements from the season guide and video promos while organizing extensive content across multiple pages in a user-friendly way.
Increasing Engagement & Subscriptions: The Norton Center sought to engage audiences better, drive ticket sales, and increase season subscriptions through its digital platforms.

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Solutions provided

Brand Refresh & Website Development: We designed a sleek, modern website that reflected the Norton Center’s updated brand while staying true to its rich heritage. The new site incorporated visual elements from the season guide and video promos, creating a cohesive and engaging experience for visitors. Our UX/UI team carefully structured the 15+ pages of content to ensure a seamless flow of information, making it easier for guests to learn about upcoming performances and purchase tickets.
Evergreen Season Guide: We developed a colorful yet sophisticated design for the season guide that featured fun fonts and memorable elements. The guide was designed to be evergreen, allowing for easy updates each year without needing a full redesign, saving time and resources for the Norton Center team.
Video Editing for Social Media: To promote the Norton Center’s new season, we edited performance footage into engaging short videos for social media. These videos helped drive interest and ticket sales, with elements from the season guide integrated to create a unified brand experience across platforms.

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Results

The brand refresh and digital transformation delivered outstanding results for the Norton Center for the Arts:

Increased Site Traffic: The new, visually engaging website attracted more visitors, helping to increase both awareness and engagement with the Norton Center’s performances.
Higher Season Subscriptions & Ticket Sales: With the improved website functionality and promotional content, the Norton Center saw an increase in season subscriptions and individual ticket purchases.
Consistent, Sustainable Branding: The new evergreen season guide design allowed the Norton Center to maintain a consistent brand identity while saving time and effort on future design updates.
Cohesive Digital Footprint: By integrating visual and promotional elements across the website, season guide, and social media, the Norton Center now has a unified and recognizable brand that reflects its status as a world-class performance venue.

Through this collaboration, the Norton Center for the Arts successfully revitalized its brand, positioning itself as a modern, vibrant cultural epicenter ready for the next 50 years.

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