Time Table: 72 hours

Challenges

1. Narrative Development: Crafting a compelling story that accurately represents both Lawson Academy and 8 Million Stories while maintaining their core messaging.
2. Enrollment Visibility: Increasing visibility for enrollment in the programs offered by Lawson Academy and 8 Million Stories.

Solutions Provided

1. 1. Video Creation: We produced a compelling video that articulates the reasons behind the partnership between Lawson Academy and 8 Million Stories. The video highlights the shared mission and the impact on students and the community.
   2. Landing Page Development: We designed a comprehensive landing page that provides detailed information about all the programs offered and the enrollment process. The page is user-friendly and designed to engage visitors with clear calls to action.
   3. Meta Digital Ad Campaign: To increase awareness and drive traffic to the landing page, we launched a targeted digital ad campaign on Meta. The campaign was designed to capture the attention of the target audience and encourage them to learn more and apply.

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Project Execution

1. Video Creation

• Objective: To visually and emotionally convey the importance and benefits of the partnership.
• Process:some text
  • Scriptwriting and storyboarding to align with the core message.
  • Filming and editing to produce a high-quality, engaging video.
• Outcome: A powerful video that effectively tells the story and inspires action.

2. Landing Page Development

• Objective: To provide a central hub of information that is easy to navigate and encourages enrollment.
• Process:some text
  • UX/UI design to ensure an intuitive and appealing user experience.
  • Copywriting to communicate the benefits and details of the programs offered.
• Outcome: A well-structured landing page that facilitates information dissemination and enrollment.

3. Meta Digital Ad Campaign

• Objective: To drive traffic to the landing page and increase enrollment.
• Process:some text
  • Ad creation with compelling visuals and messaging.
  • Targeting and segmentation to reach the desired audience.
• Outcome: Increased visibility and traffic to the landing page, leading to higher enrollment rates.

Results

The combined efforts of video creation, landing page development, and a targeted digital ad campaign yielded impressive results:

• Increased Visibility: Enhanced online presence and awareness of Lawson Academy and 8 Million Stories.
• Higher Engagement: Significant increase in website traffic and video views.
• Boost in Enrollment: Notable rise in enrollment inquiries and applications.

Conclusion

The partnership between Lawson Academy and 8 Million Stories has been successfully highlighted through a comprehensive digital strategy. By creating engaging content and strategically driving traffic to the landing page, we have effectively increased visibility and enrollment. This collaboration not only supports the students and community but also strengthens both institutions' ability to provide long-term, personalized education.

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