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Dente Complete Dentistry
Chicago Dentist Gets Major Upgrade
Project Overview
Dente Complete Dentistry in Wicker Park, Chicago, aimed to modernize their online presence and expand their reach to both English and Spanish-speaking patients. Over two years, our targeted marketing and website redesign efforts led to a 49% increase in new patients and a consistently booked schedule two months in advance.
WHAT WE DID
Website Development, Graphic Design, UI/UX, Content Marketing, Paid Ads, Copywriting
GOALS
Increase new patient numbers, Attract more qualified patients to spend on higher dollar services, Bring Dente's brand into the modern era, Design a new bilingual website
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Challenges
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- The existing website was outdated and did not cater to Spanish-speaking patients.
- The practice struggled to reach local Spanish-speaking communities and higher-income households.
- Technical dental jargon on the website made it difficult for patients to understand their treatment options.
- Dente needed to attract more qualified leads to boost appointment bookings.
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Solutions provided
- Website Development: We redesigned the Dente website to make it bilingual, with native Spanish translations provided by our multilingual team. The new website featured a patient-friendly design that eliminated technical jargon and focused on addressing patient concerns.
- Paid Advertising: We launched a Facebook marketing strategy targeting specific zip codes, including Spanish-speaking neighborhoods. Spanish-language ads were used to engage this audience, while ads promoting high-value services like smile makeovers targeted higher-income households.
- Lead Generation Campaign: A focused 90-day campaign generated 182 qualified leads directly on Facebook, significantly increasing the practice's patient acquisition pipeline.
- Content Creation: Our team captured high quality video and photo content for use in the website and advertising campaigns.
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Results
- New Patient Growth: The practice experienced a 49% increase in new patients over two years.
- Consistent Bookings: Dente was able to maintain a steady schedule, booking appointments two months in advance.
- Target Audience Success: The most significant growth was seen in the Spanish-speaking audience, thanks to the bilingual website and targeted ad campaigns.
- Lead Acquisition: The 90-day lead generation campaign brought in 182 qualified leads, further driving patient growth and increasing the quality of patient inquiries.
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Client Testimonials
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