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Dental Care by Gretchen Kinchen
Reviving Growth: Lead Generation Success for Dental Care by Gretchen Kinchen
Project Overview
Dental Care by Gretchen Kinchen, a boutique dental practice in Lexington, KY, faced a significant decline in new patient numbers and website traffic after pausing their digital marketing efforts in a highly competitive market. Upon returning to our services, we shifted their strategy from brand awareness to lead generation, resulting in an immediate boost in new patient calls and dozens of leads entering the email marketing pipeline.
WHAT WE DID
Landing Page Development, Email Marketing, Paid Ads, Copywriting, Graphic Design
GOALS
Increase New Patient Numbers, Boost Brand Awareness
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Challenges
- The practice is located in a highly competitive market, making it difficult to stand out and maintain a steady flow of new patients.
- During a three-month period without our marketing services, new patient numbers dropped significantly, and website traffic fell by almost 80%.
- The practice needed a more direct and measurable approach to quickly recover lost patient acquisition and grow.
Solutions provided
- Lead Generation Campaign: We pivoted the strategy to focus on lead generation, creating multiple lead magnets and dedicated landing pages to capture prospective patient information.
- Email Marketing Sequence: A 12-email lead nurturing sequence was developed to build trust, elevate the practice’s brand, and guide leads toward booking appointments.
- Website Optimization: The new campaign helped drive website traffic back to levels higher than before the practice paused its marketing efforts, with a focus on converting visitors into patients.
- Targeted Digital Advertising: We fine-tuned ad campaigns to prioritize direct response and patient acquisition, ensuring the marketing dollars were used efficiently to meet growth objectives.
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Results
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Client Testimonials
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