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Classic Cuts
Downtown Barbershop Crushes the Competition
Project Overview
Classic Cuts Barbershop, located in Northwest Indiana, is the region’s premier upscale barbershop. During the pandemic, Classic Cuts approached us with the goal of maximizing their unique opportunity to operate ahead of neighboring communities. They sought to increase revenue, drive more customers to their monthly membership program, and elevate their brand as a high-end grooming experience. Our task was to implement a comprehensive digital marketing strategy to capitalize on their market advantage.
WHAT WE DID
Paid Ads, Content Marketing, Social Media, Copywriting, Graphic Design
GOALS
Increase revenue, Drive more customers to the monthly membership program, Brand Classic Cuts as an upscale barbershop experience
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Challenges
- Revenue Growth: Classic Cuts wanted to significantly increase revenue despite the economic challenges posed by the pandemic.
- Membership Program Promotion: A new monthly membership program had been introduced, and driving customer sign-ups was a top priority.
- Premium Brand Positioning: Classic Cuts aimed to distinguish itself as a luxury barbershop experience and raise prices accordingly, requiring a strategy to build and maintain customer trust.
- Focus Shift: The Classic Cuts team wanted to focus on their core services while offloading the burden of social media management.
Solutions provided
- Paid Ads: We launched targeted paid ad campaigns across multiple platforms to promote the new membership program and establish Classic Cuts as a trustworthy, high-end barbershop. The ads effectively drove traffic and helped the shop increase prices in line with their premium services.
- Content Marketing: To attract high-quality customers, we created professional photo and video content that highlighted the shop’s upscale services and atmosphere. This content played a crucial role in increasing engagement and driving more regular customers to the business.
- Social Media Management: Taking over the social media management responsibilities, we ensured that Classic Cuts maintained a consistent online presence with high-quality, engaging content. Our approach freed up the shop’s team to focus on their craft, while we handled all content drafting, scheduling, and strategy.
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Results
Our comprehensive digital marketing strategy delivered remarkable results:
- Revenue Growth: Classic Cuts experienced over +100% year-over-year growth for four consecutive years.
- Membership Program Success: The monthly membership program saw significant uptake, helping drive consistent revenue and customer loyalty.
- Upscale Brand Positioning: Through targeted advertising and premium content, Classic Cuts was able to raise prices and continue attracting customers who valued a high-end grooming experience.
- Increased Engagement: The professional content produced for social media resulted in higher engagement rates and an influx of regular, loyal customers, reinforcing their reputation as a leading barbershop in the region.
This project not only helped Classic Cuts thrive during a challenging time but also solidified their position as the go-to luxury barbershop in Northwest Indiana.
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