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City of Danville
City Website Builds Community and Connection
Project Overview
The City of Danville, Kentucky, approached The Idea Farm to create a comprehensive Community Landing Page. The goal was to connect both residents and visitors with the wealth of resources available throughout the community. This project was a collaborative effort involving the City Government, County Government, and the Economic Development Agency.
WHAT WE DID
Information Organization, UI/UX, Graphic Design, Website Development, Automation
GOALS
Connect users with community resources, improve accessibility, simplify the user experience, increase site traffic
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Challenges
- Information Organization
With numerous community organizations and city resources available across multiple sites, citizens and visitors struggled to locate the information they needed. Centralizing all this information without causing confusion or overwhelming users was a priority. - User Overload
Visitors were overwhelmed by the amount of information and the number of dropdown menus on the existing site. Simplifying navigation and making the user experience more intuitive was critical. - Integration of Community Resources
The City needed a way to consolidate resources from dozens of sites, offering easy access from a single platform. - Community Calendar
A robust community calendar was needed, allowing anyone to submit events. These events would need to be vetted and displayed seamlessly on the site.
Solutions provided
- Information Organization
The Idea Farm conducted an in-depth discovery process, focusing on how to best structure and display resources for both residents and visitors. The team identified critical user needs, such as the ability to:- Pay utility bills online
- Submit service requests
- View City meetings and agendas
- To address these needs, a side menu was designed, placing the most frequently accessed services within easy reach, simplifying the search process for users.
- User Experience Simplification
To reduce user overwhelm, the navigation bar was simplified by minimizing the number of dropdowns. Each main page now contains help guides to assist visitors in quickly finding the information they need. The redesigned site offers a modern, streamlined experience, connecting users with essential community resources, such as:- School systems
- Arts and entertainment venues
- Tourist attractions
- Business support resources
- Accessibility Enhancements
A major focus was placed on making the site accessible to all visitors. The color palette and font sizes were chosen to be inclusive, ensuring the site stayed on brand while offering an optimal experience for all users. Additionally, an ADA-compliant accessibility widget was integrated, allowing users to:- Adjust contrast
- Improve font readability
- Enhance image visibility
- These adjustments ensure that the website is usable by people with different needs and preferences.
- Automation
The City requested a solution to streamline communication between citizens and City departments. The Idea Farm implemented a customized CRM system with:- A single contact form that automatically directs requests to the appropriate department
- A chat widget that connects citizens with the City’s outreach office for real-time communication, and also supports text and email messaging
- Smart forms that remember users, making future interactions smoother by building customer profiles over time
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Results
The final product is a user-friendly, modern website that serves as a one-stop resource hub for the community. The site offers easy access to information and services, allowing residents and visitors to:
- Pay bills
- Submit service requests
- Explore local attractions and services
In addition, the site features a community calendar for event submissions and an intuitive, automated system for managing communications between the public and City departments.
Overall, the City of Danville now has a centralized, accessible platform that connects citizens with vital resources in an organized and visually appealing manner.
View Website: www.danvilleky.org
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Client Testimonials
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