Candleberry

Small Regional Brand Scales to Beloved National Product

Project Overview

We partnered with Candleberry, a small regional brand, to help them grow into a national success. Our primary objectives were to increase site traffic, drive seasonal subscriptions, and refresh outdated brand assets. Over the years, our services have expanded to include website development, UI/UX design, content marketing, and comprehensive graphic design. A key part of our strategy involves creating two seasonal print catalogs each year, which serve as the primary driver of Candleberry’s sales.

WHAT WE DID

Website Development, UI/UX, Content Marketing, Graphic Design

GOALS

Increase Site Traffic, Drive Season Subscriptions, Refresh outdated brand assets

Challenges

Increased Site Traffic & Subscriptions: Candleberry needed a boost in online traffic and subscriptions to their seasonal offerings.
Brand Asset Refresh: The brand’s visual identity needed a refresh to keep up with market trends and customer expectations.
Scent Representation: Selling fragrances through a catalog poses a unique challenge, as customers cannot experience the scents directly. The marketing materials had to bridge this sensory gap and evoke the right emotional response.
Comprehensive Design Solutions: Candleberry required a wide range of design materials, from product labels to trade show banners, requiring cohesive design work across various mediums.

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Solutions provided

Print Catalogs with Visual Themes: We developed two distinct seasonal print catalogs each year, ensuring that each catalog aligned with Candleberry’s brand voice and seasonal goals. Using mood and inspiration boards, we created visual themes that set the direction for our designs and ensured alignment with Candleberry’s vision.
Graphic Design & Creative Strategy: From product labels to trade show banners, we provided comprehensive graphic design services that extended beyond catalogs, ensuring a cohesive and updated brand image across all marketing materials.
Effective Storytelling Through Imagery & Copy: Understanding the challenge of selling fragrances remotely, we used a combination of carefully selected imagery and compelling copywriting to evoke the essence of each scent. Our long-standing relationship with Candleberry allowed us to perfectly capture their brand voice and convey it through engaging catalog content.
Efficient, Ahead-of-Schedule Delivery: Thanks to our deep understanding of Candleberry’s business, we were able to streamline our processes, delivering projects ahead of schedule and starting each new project several steps ahead.

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Results

Our collaboration with Candleberry has produced exceptional results:

Increased Brand Reach: Candleberry scaled from a small regional brand to a beloved national product, with increased visibility and recognition across the country.
Growth in Site Traffic & Subscriptions: The digital strategy and print catalog efforts led to increased traffic on Candleberry’s website and a consistent rise in seasonal subscription sign-ups.
Brand Asset Refresh: Our design services helped refresh and elevate Candleberry’s visual identity, keeping the brand relevant in a competitive market.
Efficient and Ongoing Partnership: Our established relationship allowed us to work more efficiently, delivering projects ahead of deadlines and providing long-term value to the brand.

By acting as their go-to marketing agency, we’ve been able to support Candleberry’s growth and maintain a seamless, ongoing creative partnership.

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