The Idea Farm

Project Overview

Brilliance CRM partnered with "The Idea Farm by VM Digital" with the aim to bring its vision to life. The overarching goal was to align the company's new branding with its mission of integrating intellectual intelligence and the power of the Spartan into a cohesive and powerful solution. This required a complete overhaul of the branding kit, including a new logo, color scheme, and overall branding strategy.

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WHAT WE DID

Graphic Design, Copywriting

GOALS

Design a full branding kit to align with the company's updated mission and vision.

Challenges

The primary challenge faced by Brilliance CRM was its outdated branding kit, which no longer represented the forward-thinking and dynamic era the company was entering. The existing branding failed to encapsulate the innovative spirit and strength the company wanted to convey.

Solutions provided

New Logo Design: A modern, impactful logo that symbolizes the blend of intellectual intelligence and Spartan power.
Color Scheme: A fresh, vibrant color palette that aligns with Brilliance CRM's vision and market positioning.
Brand Story: Development of a compelling brand story that effectively communicates the company's mission and values.
Brand Guidelines: Detailed guidelines to ensure consistent application of the new brand across all platforms and materials.

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Results

The rebranding project for Brilliance CRM was a resounding success. By aligning with "The Idea Farm by VM Digital," Brilliance CRM now boasts a brand that truly reflects its innovative spirit and strategic vision. The new branding not only meets but exceeds the expectations, positioning Brilliance CRM strongly in its market.