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Boyd Family Dentistry
Small Town Dentist Sees Big Results
Project Overview
Boyd Family Dentistry in Danville, Kentucky, sought to grow its patient base after eight years of minimal growth without any prior marketing efforts. Our comprehensive approach, including a website redesign, content creation, and both organic and paid social media strategies, resulted in nearly doubling the monthly new patient numbers within six months.
WHAT WE DID
Website Development, UI/UX, Content Marketing, Paid Ads, Copywriting, Social Media Management
GOALS
Increase new patient numbers, Boost awareness about the practice, Elevate the brand
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Challenges
- The practice had experienced little growth over its eight years of operation, with no prior marketing initiatives in place.
- Boyd Family Dentistry needed to establish a stronger community presence and improve its visibility to attract higher-quality patients.
- Many potential patients were anxious about visiting the dentist, making it difficult to convert new patient leads into appointments.
Solutions provided
- Website Redesign: We revamped the website to present a modern, welcoming online presence that clearly communicated the services offered and catered to patient needs.
- Content Creation: Our team produced high-quality photography that was used across the website and social media, giving the practice a professional and inviting image.
- Paid Advertising: We launched a Facebook advertising campaign aimed at introducing the practice to the local community and attracting new patients. Ads targeted various demographics, including those likely to need dental services and anxious patients seeking a comfortable dental experience.
- Organic Social Media Strategy: We took over the practice's social media management, implementing a strategy that worked in tandem with paid ads. The focus was on community-driven content that built trust and familiarity with potential patients.
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Results
- Increased New Patient Numbers: The practice saw a significant increase in new patient numbers, growing from an average of 14 per month to 26 per month over six months.
- Enhanced Social Media Engagement: Organic social media engagement rose by 200% in the first 60 days, helping to strengthen the practice's local presence.
- Targeted Patient Growth: Boyd Family Dentistry attracted a new subset of loyal, anxious patients who felt comfortable and reassured by the practice’s approach, leading to increased patient retention and satisfaction.
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Client Testimonials
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